By Toni Guffei Having a referral marketing strategy is a great way to build your business. What is a Referral Strategy? It’s only been in the past year or so that I have really benefited from a referral networking program to grow my business. That’s because I joined a group that actually works together to […]
In a recent webinar hosted by HootSuite, they stated the number 1 reason it’s challenging to track ROI for social media (and digital media as a whole I would add) is the inability to attribute success to any one source. In fact, they’ve estimated it can take up to 37 digital interactions from various sources […]
Do I Need a Marketing Strategy? Yes. You do. A marketing strategy takes into consideration a company’s corporate goals, the marketing objectives to achieve those goals, your target market’s preferences and your positioning among the competition. It gives you an overview of what can be done with your resources to get the biggest return on […]
When Mary Moran, CEO of Calgary Economic Development (CED), first came on board she talked about diversifying the Calgary economy and looking to Denver as a model of a city who did it. At a recent relaunch of Resource YYC, Mary Moran updated the small crowd on the efforts CED is making to diversify the […]
Customer acquisition is a term that’s used to explain the link between marketing and sales. You need marketing to draw people in and you need sales to get them to buy. So how do we acquire more customers? Incorporate a combination of marketing tactics Creating a brand that is easy to recognize and top […]