As a marketing strategist, I often get asked to explain the acronyms that are used in the digital world. A couple of the terms that can be the most confusing are SEM and SEO. In this article, I’m going to talk about what each of them are, why you need them for your business success […]
Customer Engagement Strategies
In a recent webinar hosted by HootSuite, they stated the number 1 reason it’s challenging to track ROI for social media (and digital media as a whole I would add) is the inability to attribute success to any one source. In fact, they’ve estimated it can take up to 37 digital interactions from various sources […]
Do You Really Need a Marketing Strategy?
Do you need a marketing strategy? Yes. You do. A marketing strategy takes into consideration a company’s corporate goals, the marketing objectives to achieve those goals, your target market’s preferences and your positioning among the competition. It gives you an overview of what can be done with your resources to get the biggest return on […]
Technology Sector in YYC
When Mary Moran, CEO of Calgary Economic Development (CED), first came on board she talked about diversifying the Calgary economy and looking to Denver as a model of a city who did it. At a recent relaunch of Resource YYC, Mary Moran updated the small crowd on the efforts CED is making to diversify the […]
How do we get more customers?
Customer acquisition is a term that’s used to explain the link between marketing and sales. You need marketing to draw people in and you need sales to get them to buy. So how do we acquire more customers? Incorporate a combination of marketing tactics Creating a brand that is easy to recognize and top of […]