In a recent webinar hosted by HootSuite, they stated the number 1 reason it’s challenging to track ROI for social media (and digital media as a whole I would add) is the inability to attribute success to any one source. In fact, they’ve estimated it can take up to 37 digital interactions from various sources […]
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Do You Really Need a Marketing Strategy?
Do you need a marketing strategy? Yes. You do. A marketing strategy takes into consideration a company’s corporate goals, the marketing objectives to achieve those goals, your target market’s preferences and your positioning among the competition. It gives you an overview of what can be done with your resources to get the biggest return on […]