10 Strategic Marketing Tips for 2020

It’s no big surprise that trends in marketing for 2020 are going to evolve to encompass new technologies while building on changes that have been happening over the past couple of years. However, with so many changes in marketing, it’s important to keep up with some of those trends to make sure you’re one step […]

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SEM vs. SEO Strategies

As a marketing strategist, I often get asked to explain the acronyms that are used in the digital world. A couple of the terms that can be the most confusing are SEM and SEO. In this article, I’m going to talk about what each of them are, why you need them for your business success […]

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Customer Engagement Strategies

In a recent webinar hosted by HootSuite, they stated the number 1 reason it’s challenging to track ROI for social media (and digital media as a whole I would add) is the inability to attribute success to any one source. In fact, they’ve estimated it can take up to 37 digital interactions from various sources […]

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Do You Really Need a Marketing Strategy?

Do you need a marketing strategy? Yes. You do. A marketing strategy takes into consideration a company’s corporate goals, the marketing objectives to achieve those goals, your target market’s preferences and your positioning among the competition. It gives you an overview of what can be done with your resources to get the biggest return on […]

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