Workshops
We offer a range of training sessions and products.
Make your selection from the links below. Once you make a payment, you’ll receive a confirmation within 24 hours.
Learn how to create a positive public image to attract more customers.
Public Relations (PR) is the way companies and individuals demonstrate who they are through proper communications with the public and media. It starts with understanding the target audience and creating a positive image to build a strong relationship with your market.
These days, influencer marketing has become a buzz word in the PR world. An influencer can be anyone, from a media outlet to an online blogger. The one thing they have in common is credibility with your given market.
This workshop is meant for businesses that want to know how to use typical traditional and digital marketing tactics to build a stronger presence in the mind of the consumer. The approach includes tips on how to DIY with minimal cost.
WHY ATTEND:
- It's 2 hours of instruction and hands-on application of concepts
- Find out what works in the traditional media world today
- Identify what digital marketing tactics are best for your business
- Get ideas to integrate PR and Influencer Marketing into your overall marketing plan
This a small group of people coming together to learn and talk about ideas for marketing.
You must pay to register and attend.
DATE: February 27, 2018
TIME: 10 to noon
LOCATION: Resource YYC, Suite 2000, 125 9 Avenue SE
Cost: $29.95 + GST = $31.48
This talk will give the business owner or marketing manager greater insight on how to leverage a brand for graining greater sales. You’ll get ideas for integrating your marketing and communications together to create a powerful message that will quickly bring your brand to mind. Find out why branding is so important in today’s business environment.
WHY ATTEND:
- It's 2 hours of instruction and hands-on application of concepts
- Capture a wider audience with stronger brand recognition
- Learn 3 steps to gaining long-term branding to build your client base
- Get an easy to follow instructions for developing your branding strategies
This a small group of people coming together to learn and talk about ideas for marketing.
You must pay to register and attend.
DATE: Watch for this workshop in 2018
LOCATION: TBD
PARKING: TBD
Cost: $29.95 + GST = $31.48
Learn the top 4 most popular social media platforms for your business and gain a deeper understanding of how to create a social media campaign tailored for your industry. This includes knowing when your market is online so you can effectively target them and which platforms they use the most.
This is a strategy session for beginners who already have dabbled in social media and want to know how to use it more effectively as a part of your overall marketing plan.
WHY ATTEND:
It's 2 hours of instruction and hands-on application of concepts
- Get insights for social media tactics you can use right away
- Find out who is on which platforms and what to post in social media to promote you business
- Get easy to follow instructions for developing your social media strategy
This a small group of people coming together to learn and talk about ideas for marketing your business.
You must pay to register and attend.
DATE: January 23, 2018
TIME: 10 am to noon
LOCATION: Resource YYC, Suite 2000, 125 9 Ave. SE
PARKING: On the street or 2 nearby Parkades
NOTE: THIS SESSION IS NOW FULL. For more info on future sessions, please email info@ratioreports.com
Cost: $29.95 + GST = $31.48
Many businesses today know they need a Marketing Plan, but they aren't sure how to get started or if it's actually working.
To effectively manage your marketing, it's important to know who your audience is, how best to reach them and what you want them to know.
In this full day session you'll learn to:
- Integrate the 9Ps of Marketing
- Understand what goes into a marketing plan
- How to be strategic in your choices
- Profile your ideal customer
- Understand your competitive advantage
- Develop measurable activities for marketing and sales
Also included: a Workbook to be completed during this session that will contain all components of your Marketing Plan and a tactical template to start using right away.
Registration is now open for November 18, 2017
To register attendees must pay in advance. Once payment is received you will get an email confirmation within 24 hours.
Location: TBD
Time: 9 am to 4 pm
COFFEE and LUNCH INCLUDED. Please email info@ratioreports.com if you have any food allergies.
Cost: $197 + GST (PayPal will send you a receipt)
WHAT ATTENDEES HAVE SAID ABOUT THIS COURSE
“I learned more about building a marketing plan for my business in 8 hours than I’d learned in the previous 20 years. Thanks Toni.”
”Attending this workshop was incredibly eye opening. I didn’t know what I didn’t know! I’ve left feeling optimistic about my business and excited to implement the ideas and strategies we discussed. Toni is a phenomenal teacher, engaging, incredibly knowledgeable in her field and I would highly recommend this course to any business owner, seasoned or start-up.”
“The audience engagement is great. People feel at ease so they were comfortable sharing their thoughts. Lots of hands-on experience. Toni is a great speaker and expert in the marketing field. She helps to demystify the knowledge and put it into practice.”
“I generally don’t like ‘break-out’ sessions. I don’t usually find them helpful to what I need to accomplish. Toni’s method of ‘breaking-out’ exposed me to many different ideas and people. I loved it.”
“Well structured, well organized and a good balance between theoretical and practical, large and small group discussion, and partner work. Very nice to be able to meet so many people. Good lunch and snacks. Thank you Toni! What an awesome course.”
“I liked everything! The format, time spent, ability to network and brainstorm – your cadence and presence.”
“Toni’s 1-day marketing seminar opened my eyes to two things: A) what I could do as a marketer, and B) what I must do. This was time well-spent and my company’s bottom line will see the result!”
“(This course) creates a call to action. Lots of different learning methods – written, visual, oral – independent and group. Makes for lots of new and interesting ideas.”
“This information gives a solid foundation on what your ‘next steps’ or even beginning steps in marketing should be! I love how concepts that may be foreign or complicated are made easy and understandable. I really enjoyed that I walked away with a concrete plan!”
“(You get) insights from the whole group – safe environment to learn, great space.”
“I am in the process of developing my business plan – having the direction of someone face-to-face was invaluable and going through the process while it’s fresh in my mind helped with retention and understanding.”
“Prior to coming I had a lot of ‘stuff’ in my head and was nearing the ‘give-up’ point with too much on my plate as a mom and business owner. Today, I leave this workshop equipped with very simple ‘to-dos’ and a better understanding of who my clients can be. Thank you so much Toni!!! And to all the lovely people I’ve met….Thank You!!!”
“Great event. Great interactive format. Thank you for providing me with practical tips and strategies that I can immediately apply to my business.”
“Toni really understands the marketing industry. Great teacher and very kind and caring person.”
“An excellent opportunity to develop my marketing materials which I so need in this ‘down’ market.”
“There is a fantastic balance between written material and spoken explanations that made the seminar interesting and easy to absorb. It is also a great package of information that helps any new entrepreneurs move forward in the right direction.”
What Others Think about our Training…
“I attended the 9P's of marketing seminar not long ago and I was amazed at how much I did not know. There is so much information I learned in just one day that I think everyone should attend the 9P's of marketing at least once. These are strategies that will work for your business whether your a small or large business owner.”
Curtis Arnold, Family Mortgage Guy
“I feel so lucky to have attended more than 1 of Ratio Marketing’s workshops. Toni is incredibly generous with her information - I've learned more with her in 1.5 days than I have during all marketing classes I've attended, combined. She is prepared, offers relevant information and provides opportunity for an action plan that is manageable. Her commitment to sharing, and seeing others succeed is abundantly obvious. I truly think her workshops and information are worth far more than the price of admission. Thanks to Ratio Marketing, I have been able to see my business through a different lense and make instant changes that have given me the ability to have more impact and save time.”
Lana Wright, Realtor
DIY Marketing Research for Small Business
Order this hands-on marketing research handbook that gives you the know-how to develop your own surveys, focus groups and interviews for research.
Small businesses need good information to make sound decisions. Conducting research to gain customized data to meet your needs will help you succeed.
Available now in Ebook PDF format