Learn How to Strategize Your Online Presence

Blogs are a great way to get your message out into the world. Blogs should provide value and be relevant to a target market. They can be used in business to teach potential customers about the benefits of your offering so that they convert into sales. A blog can also be an effective means of enhancing one’s reputation as an industry expert. Some have used their blogs to develop themselves as an influencer. Whatever your goal, now is the time to try your hand at writing.

Have you been meaning to get started with writing a blog? Do you need some direction how to get started? In this session, you’ll get:

• How to write for your audience
• How to structure a blog
• What to write about

Register for this event HERE

 Now is the Time to Get Customer Feedback May 27, 2020

Asking your customers for feedback is one of the best ways to find out first-hand what’s important to your target market. That information can be leveraged to build out a marketing campaign to target new customers. First-hand collection of data can be captured using some free online tools, but the trick is to find out what to ask so you get the relevant information.

Are you looking for ways to capture good information in order to make reliable marketing decisions? In this session you’ll learn:

• How to create an online survey
• Why you might want to do in person interviews or focus groups
• How to aggregate the information for decision purposes

Register for this event HERE

Social Media and Content Strategies on May 22, 2020

This workshop is intended for coaches and business owners who want to understand how to grow a following of potential customers by implementing social media strategies.

It's perfect for those who have some understanding of social media and want to know how to incorporate content strategically to build their following and grow their business. This is a hands-on workshop where you will takeaway:

• The leading Social Media platforms and which ones you should be using
• Types of content that work to attract your ideal customers
• How to convert followers into leads

Register for this event HERE

Paid Digital Marketing Ads on May 29, 2020

One of the best ways to capture your market is to reach out through advertising online. In this session, you’ll learn key performance metrics, how to place a Facebook ads, the difference between Facebook and Google Ads, and how to measure results. We’ll be discussing the customer journey and how to capture your target market while they are in the process of making a decision to buy online. This is a hands-on workshop where you will takeaway:

• Why you would want to use Facebook vs. Google Ads
• How to set up your own Facebook Ads
• How to use Facebook for testing marketing concepts

Register for this event HERE

Digital Marketing Strategies on June 19, 2020

Digital Marketing involves a few factors to make it as effective as possible. In this session, you’ll learn how to set goals, identify your target audience and understand how to use a digital marketing strategy to attract and retain customers. We’ll discuss digital marketing as it compares to traditional marketing and what aspects are most important for your business. Master your digital marketing! Whether you want to do it yourself or have someone implement it for you, you will learn how to know what to do, when and how to know if it’s working. This is a hands-on workshop where you will takeaway:

• Understand the components of a digital marketing strategy
• Learn the metrics you need to ensure your strategy is working for you
• How to develop your own digital marketing plan of action

Register for this event HERE