Learn How to Strategize Your Online Presence

This 4-Part series will enable you to better understand the digital marketing environment and how you can do digital marketing on your own or understand how to ask for what you need from marketing professionals.

Social Media and Content Strategies

This workshop is intended for coaches and business owners who want to understand how to grow a following of potential customers by implementing social media strategies.

It's perfect for those who have some understanding of social media and want to know how to incorporate content strategically to build their following and grow their business. This is a hands-on workshop where you will takeaway:

• The leading Social Media platforms and which ones you should be using
• Types of content that work to attract your ideal customers
• How to convert followers into leads

Register for this event HERE

Paid Digital Marketing Ads – How to create and test Facebook ads

One of the best ways to capture your market is to reach out through advertising online. In this session, you’ll learn key performance metrics, how to place a Facebook ads, the difference between Facebook and Google Ads, and how to measure results. We’ll be discussing the customer journey and how to capture your target market while they are in the process of making a decision to buy online. This is a hands-on workshop where you will takeaway:

• Why you would want to use Facebook vs. Google Ads
• How to set up your own Facebook Ads
• How to use Facebook for testing marketing concepts

Register for this event HERE

SEO, SEM AND SM – Integrating your digital marketing strategy

Using your website for organic versus paid search options can greatly impact your marketing strategy. This session will give you an overview of the difference between Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media (SM) as strategies for your marketing efforts. Find out what each term means and the basics of how they work for business. Discussion will focus on how to integrate all three to build an online presence for your business. You’ll learn how to budget your marketing spend on an integrated approach so you can get a return on your marketing investment. This is a hands-on workshop where you will takeaway:

• Understand how SEO works and how you can improve your website’s ranking in Google
• Why you would want to use both SEO and SEM as a strategy for your business
• How to integrate Social Media effort with SEO and SEM

Register for this event HERE

Digital Marketing Strategies – Developing your online plan of action

Digital Marketing involves a few factors to make it as effective as possible. In this session, you’ll learn how to set goals, identify your target audience and understand how to use a digital marketing strategy to attract and retain customers. We’ll discuss digital marketing as it compares to traditional marketing and what aspects are most important for your business. Master your digital marketing! Whether you want to do it yourself or have someone implement it for you, you will learn how to know what to do, when and how to know if it’s working. This is a hands-on workshop where you will takeaway:

• Understand the components of a digital marketing strategy
• Learn the metrics you need to ensure your strategy is working for you
• How to develop your own digital marketing plan of action

Register for this event HERE