Learn How to Strategize Your Online Presence

Your website is a great tool to market your business, but do you struggle with understanding how to use different digital market methods to attract more customers? Search Engine Marketing (SEM) refers to creating digital ads to motivate people to go to your website and Search Engine Optimization (SEO) is the methodology used to naturally increase your online ranking in a typical search for what you have to offer.

This session will give you an overview of the difference between SEM and SEO, the pros and cons of using either or both, and how to budget your marketing spend on these two different approaches so you can get a return on your investment.

WHY ATTEND:

• It's 2 hours of instruction plus hands-on application of concepts
• Find out what works in digital marketing today
• Identify what to invest in (SEM vs. SEO) for your business success
• Leave with actionable steps to take right away

This a small group of people coming together to learn and talk about ideas for marketing.

You must pay to register and attend.

DATE: May 21, 2019

TIME: 1 PM to 3 PM

LOCATION: Resource YYC, Suite 2000, 125 - 9 Avenue SE

PARKING: Street parking is the least expensive. There are 2 parkades nearby.

Cost: $20 + GST = $21

Brand Yourself to Attract More Clients

As an entrepreneur, business owner or industry expert, it's easy to forget that you are your own brand. Have you considered how to brand yourself as a strategy for attracting more clients?

Determining what makes you stand out as an individual can be a challenging task. In this informative session you will learn how to define your unique skils through an analysis of your accomplishments. This will give you insights about how to position yourself online and demonstrate what you can do for your potential clients by promoting yourself to get more business.

WHY ATTEND:

• It's 2 hours of instruction with some hands-on application of concepts
• Realize how you can capture a wider audience with stronger brand recognition
• Apply our strategic technique to position yourself ahead of the competition
• Get an easy to follow strategy for developing your personal brand

This a small group of people coming together to learn and talk about ideas for marketing.

You must pay to register and attend.

DATE: May 28, 2019

TIME: 1 PM to 3 PM

LOCATION: Resource YYC, Suite 2000, 125 - 9 Avenue SE

Cost: $20 + GST = $21

Find Out How to Create Online Ads That Convert

In traditional marketing, research has included surveys, focus groups and one-to-one interviews. In today's digital age a new opportunity for testing marketing concepts has opened up online.

During this session, you’ll learn how to test visuals (images, photos), copy (written content) and different call to action components in your business' Facebook ads.

We’ll look at how to analyze results and make sound decisions to leverage the most out of your future digital marketing spend.

You must have a Facebook business page. Attendees are required to bring their devices in order to create an ad in Facebook.

WHY ATTEND:

• It's 2 hours of instruction and hands-on application of concepts
• Get insights for online advertising tactics you can use right away
• Find out how to do split (a/b) testing of marketing concepts using Facebook
• Get directions for creating your digital advertising campaign

This a small group of people coming together to learn and talk about ideas for marketing your business.

You must pay to register and attend.

DATE: June 11, 2019

TIME: 1 PM to 3 PM

LOCATION: Resource YYC, Suite 2000, 125 - 9 Ave. SE

PARKING: On the street or 2 nearby Parkades

Cost: $20 + GST = $21

What people are saying about Ratio Reports workshops....

"I attended Toni's workshop on Social Media Marketing Strategies and found her overview of the key platforms on which to market very helpful. In a short two hours, she covered information and provided tips and tools to help us develop a online strategy that works. Thanks for the invitation to attend, your presentation style and content was excellent." -  Noelle Leemburg

"I feel so lucky to have attended more than 1 of Toni's workshops. She is incredibly generous with her information - I've learned more with her in 1.5 days than I have during all marketing classes I've attended, combined. She is prepared, offers relevant information and provides opportunity for an action plan that is manageable. Her commitment to sharing, and seeing others succeed is abundantly obvious. I truly think her workshops and information are worth far more than the price of admission. Thanks to Toni, I have been able to see my business through a different lense and make instant changes that have given me the ability to have more impact and save time." - Lana Wright

Learn How to Motivate Potential Buyers

There is so much choice in our world today that it’s been claimed consumers are paralyzed by it and experience anxiety because they’re overwhelmed with options. That’s why understanding the psychology behind marketing to motivate buyers is necessary for your marketing strategy. Great brands know how to appeal to their customers on a deeper, emotional level.

In this session, you’ll learn about rational versus emotional motivators and how building an experience can be more important that what you have to offer.

WHY ATTEND:

• It's 2 hours of instruction and hands-on application of concepts
• Get insights for what motivates consumers
• Find out how you can apply various motivation to your marketing
• Get ideas for creating your own marketing initiatives as a part of your strategy for attracting more customers

This a small group of people coming together to learn and talk about ideas for marketing your business.

You must pay to register and attend.

DATE: June 18, 2019

TIME: 1 PM to 3 PM

LOCATION: Resource YYC, Suite 2000, 125 - 9 Ave. SE

PARKING: On the street or 2 nearby Parkades

Cost: $20 + GST = $21